It is different with (Qitaf) new ad Campaign by STC Saudi Telecom Company launched today, Saturday, May 3rd, 2008 a new Advertising campaign about transferring the points gained with Qitaf among its customers. The campaign is called (It is different with Qitaf). The service aims to give Qitaf customers the opportunity to exchange and transfer points among themselves and transform them into free services. These free services vary from rewards, to free sms or exchanging these points with instant free vouchers from Qitaf partners. It is worth mention that Qitaf loyalty program is considered the biggest and most acknowledged loyalty program across the Middle East region, and hence the company is starting this new ad campaign to educate the public with the new offers and how to benefit from the program “It is different with Qitaf”. This new offer from Qitaf comes under the strategic vision by the STC and to increase the level of direct communication with its clients through updating them with the latest services and offers. However, to transfer points both parties have to be Qitaf customers.